{"id":2709,"date":"2024-09-26T15:43:46","date_gmt":"2024-09-26T13:43:46","guid":{"rendered":"https:\/\/www.thunepodcast.fr\/?p=2709"},"modified":"2026-05-24T17:31:41","modified_gmt":"2026-05-24T15:31:41","slug":"combien-gagnent-les-influenceurs-pour-de-vrai-episode-1-2","status":"publish","type":"post","link":"https:\/\/www.thunepodcast.fr\/index.php\/2024\/09\/26\/combien-gagnent-les-influenceurs-pour-de-vrai-episode-1-2\/","title":{"rendered":"Combien gagnent les influenceurs (pour de vrai) ? \u00c9pisode 1\/2"},"content":{"rendered":"\n<h2>\n\t\t\u00c9pisode #66\n\t<\/h2>\n\t<iframe loading=\"lazy\" src=\"https:\/\/embed.acast.com\/6569d320c27dae001249cf18\/66f4443bdf6fe6a718357c43?theme=light\" frameBorder=\"0\" width=\"100%\" height=\"110px\"><\/iframe>Mettre ici le lien embed de audio means\n<h1>\n\t\tTentative de compr\u00e9hension d'un m\u00e9tier encore tout jeune\n\t<\/h1>\n\t<p>On est nombreux.ses \u00e0 mettre dans notre voix une intonation de m\u00e9pris quand on parle, au sens large, des influenceurs. On entend \u00ab\u00a0t\u00e9l\u00e9 r\u00e9alit\u00e9\u00a0\u00bb, \u00ab\u00a0arnaque crypto\u00a0\u00bb, \u00e9ventuellement \u00ab\u00a0Duba\u00ef\u00a0\u00bb ou \u00ab\u00a0chirurgie esth\u00e9tique\u00a0\u00bb.<br \/>\nPourtant, en se multipliant, les influenceurs sont devenus aussi multiples que l&rsquo;est la soci\u00e9t\u00e9. Et s&rsquo;il y a encore quelques ann\u00e9es leur activit\u00e9 \u00e9tait peu lisible, elle est finalement devenue structur\u00e9e, et offre plusieurs fa\u00e7ons de gagner sa vie. Elle s&rsquo;est m\u00eame dot\u00e9e d&rsquo;un nouveau nom : on dit maintenant cr\u00e9ateurs de contenus.<br \/>\nPour parler de ce nouveau business, je re\u00e7ois aujourd&rsquo;hui Emilie Le Guiniec, fondatrice de l&rsquo;agence Quarks et autrice du livre <em>Influenceurs, un quotidien sous algorithmes <\/em>(Robert Laffont), qui repr\u00e9sente principalement des cr\u00e9atrices de contenus aux univers vari\u00e9s.<br \/>\nAvec cette experte de l&rsquo;influence, nous allons faire le tour de la question : qui sont les nouveaux influenceurs ? Tout le monde peut-il tenter sa chance et esp\u00e9rer en vivre ? \u00c0 partir de combien de followers ? Quels sont les tarifs ? Combien d&rsquo;influenceurs gagnent vraiment leur vie avec ce m\u00e9tier ? L&rsquo;influence a-t-elle encore de beaux jours devant elle ? Ca raconte quoi sur l&rsquo;\u00e9poque ? Sommes-nous tous condamn\u00e9s \u00e0 nous transformer en hommes et femmes sandwich ?<\/p>\n\n<h2>\n\t\tPLUS D&rsquo;\u00c9PISODES\n\t<\/h2>\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/2702\" content=\"Tout plaquer et ouvrir son \u00ab\u00a0lieu\u00a0\u00bb : le business plan pour faire faillite ?\" \/><meta itemprop=\"datePublished\" content=\"2024-09-12\" \/><meta itemprop=\"dateModified\" content=\"2024-09-26\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2024\/09\/HIQG0090-scaled.jpg\" \/><meta itemprop=\"width\" content=\"2560\" \/><meta itemprop=\"height\" content=\"1441\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2024\/09\/12\/tout-plaquer-et-ouvrir-son-lieu-le-business-plan-pour-faire-faillite\/\" title=\"Tout plaquer et ouvrir son \u00ab\u00a0lieu\u00a0\u00bb : le business plan pour faire faillite ?\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/HIQG0090-768x432-square-6c96becf7fd087049c2bb83a07c4a4be-.jpg\" alt=\"HIQG0090\" itemprop=\"image\" data-no-lazy=\"1\" title=\"HIQG0090\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTout plaquer et ouvrir son \u00ab\u00a0lieu\u00a0\u00bb : le business plan pour faire faillite ?\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Paye ta crise de middle-life\n<br \/>\n\u00c9pisode #137\n\t\t<!-- .pp-content-posts -->\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/851\" content=\"D&rsquo;argent et de sang&#8230;en vrai ! (\u00e9pisode 2\/3)\" \/><meta itemprop=\"datePublished\" content=\"2023-10-20\" \/><meta itemprop=\"dateModified\" content=\"2024-02-22\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2023\/10\/THUNE-PODCAST-EPISODE-34-2.jpg\" \/><meta itemprop=\"width\" content=\"800\" \/><meta itemprop=\"height\" content=\"800\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2023\/10\/20\/gregory-zaoui-2-3-les-premiers-pas-dun-roi-de-larnaque-copy\/\" title=\"D&rsquo;argent et de sang&#8230;en vrai ! (\u00e9pisode 2\/3)\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/THUNE-PODCAST-EPISODE-34-2-768x768-square-36cc6ddf6e58e8cb69693fa33396caa7-.jpg\" alt=\"THUNE PODCAST EPISODE 34-2\" itemprop=\"image\" data-no-lazy=\"1\" title=\"THUNE PODCAST EPISODE 34-2\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tD&rsquo;argent et de sang&#8230;en vrai ! (\u00e9pisode 2\/3)\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Vous avez vu \u00ab\u00a0D&rsquo;argent et de sang\u00a0\u00bb ? \n<br \/>\n\u00c9pisode #37\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/2502\" content=\"Ekhi : l&rsquo;argent fait son bonheur !\" \/><meta itemprop=\"datePublished\" content=\"2024-02-08\" \/><meta itemprop=\"dateModified\" content=\"2024-02-22\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2024\/02\/Ekhi.jpg\" \/><meta itemprop=\"width\" content=\"806\" \/><meta itemprop=\"height\" content=\"806\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2024\/02\/08\/ekhi-largent-fait-son-bonheur\/\" title=\"Ekhi : l&rsquo;argent fait son bonheur !\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/Ekhi-768x768-square-7ab3e76a7219c12d056ba886abf2c243-.jpg\" alt=\"Ekhi\" itemprop=\"image\" data-no-lazy=\"1\" title=\"Ekhi\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEkhi : l&rsquo;argent fait son bonheur !\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Le t\u00e9moignage d&rsquo;une fille d&rsquo;anar qui pr\u00e9f\u00e8re le confort\n<br \/>\n\u00c9pisode #120\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/1077\" content=\"L&rsquo;argent fait-il la joie des Chinois ?\" \/><meta itemprop=\"datePublished\" content=\"2023-10-23\" \/><meta itemprop=\"dateModified\" content=\"2024-01-01\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2023\/10\/THUNE-PODCAST-EPISODE-70.jpg\" \/><meta itemprop=\"width\" content=\"800\" \/><meta itemprop=\"height\" content=\"800\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2023\/10\/23\/mao-boulot-conso-largent-fait-il-la-joie-des-chinois-avec-abel-segretin-sinologue\/\" title=\"L&rsquo;argent fait-il la joie des Chinois ?\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/THUNE-PODCAST-EPISODE-70-768x768-square-ae92c4b10b8db8ca0d4b032f13b78607-.jpg\" alt=\"THUNE PODCAST EPISODE 70\" itemprop=\"image\" data-no-lazy=\"1\" title=\"THUNE PODCAST EPISODE 70\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tL&rsquo;argent fait-il la joie des Chinois ?\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Les Chinois et l&rsquo;argent\n<br \/>\n\u00c9pisode #88\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/798\" content=\"J\u00e9r\u00e9my : ub\u00e9ris\u00e9 et r\u00e9volt\u00e9\" \/><meta itemprop=\"datePublished\" content=\"2023-10-20\" \/><meta itemprop=\"dateModified\" content=\"2024-01-01\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2023\/10\/THUNE-PODCAST-EPISODE-24.jpg\" \/><meta itemprop=\"width\" content=\"800\" \/><meta itemprop=\"height\" content=\"800\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2023\/10\/20\/jeremy-uberise-et-revolte\/\" title=\"J\u00e9r\u00e9my : ub\u00e9ris\u00e9 et r\u00e9volt\u00e9\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/THUNE-PODCAST-EPISODE-24-768x768-square-348bbcd8728886722f5df887943cbb91-.jpg\" alt=\"THUNE PODCAST EPISODE 24\" itemprop=\"image\" data-no-lazy=\"1\" title=\"THUNE PODCAST EPISODE 24\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tJ\u00e9r\u00e9my : ub\u00e9ris\u00e9 et r\u00e9volt\u00e9\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Vous vous faites souvent livrer ?\n<br \/>\n\u00c9pisode #25\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/1114\" content=\"Marion et la thune : elle l&rsquo;a voulue, elle l&rsquo;a eue !\" \/><meta itemprop=\"datePublished\" content=\"2023-10-23\" \/><meta itemprop=\"dateModified\" content=\"2024-01-01\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2023\/10\/THUNE-PODCAST-EPISODE-78.jpg\" \/><meta itemprop=\"width\" content=\"800\" \/><meta itemprop=\"height\" content=\"800\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2023\/10\/23\/marion-et-la-thune-elle-la-voulue-elle-la-eue\/\" title=\"Marion et la thune : elle l&rsquo;a voulue, elle l&rsquo;a eue !\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/THUNE-PODCAST-EPISODE-78-768x768-square-d70f4022130a21221f4a529c4c4388b4-.jpg\" alt=\"THUNE PODCAST EPISODE 78\" itemprop=\"image\" data-no-lazy=\"1\" title=\"THUNE PODCAST EPISODE 78\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarion et la thune : elle l&rsquo;a voulue, elle l&rsquo;a eue !\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Et vous, vous bosseriez chez Amazon ?\n<br \/>\n\u00c9pisode #94\n\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"http:\/\/943\" content=\"H\u00e9ritage : \u00e0 qui va la thune ? Avec Fran\u00e7ois Ripart, notaire\" \/><meta itemprop=\"datePublished\" content=\"2023-10-20\" \/><meta itemprop=\"dateModified\" content=\"2024-01-01\" \/><meta itemprop=\"name\" content=\"Thune Podcast\"\/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/index.php\/author\/admin4827\/\" \/><meta itemprop=\"name\" content=\"admin4827\" \/><meta itemprop=\"url\" content=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/2023\/10\/THUNE-PODCAST-EPISODE-48.jpg\" \/><meta itemprop=\"width\" content=\"800\" \/><meta itemprop=\"height\" content=\"800\" \/><meta itemprop=\"interactionType\" content=\"https:\/\/schema.org\/CommentAction\" \/><meta itemprop=\"userInteractionCount\" content=\"0\" \/>\n\t\t\t\t\t<a href=\"https:\/\/www.thunepodcast.fr\/index.php\/2023\/10\/20\/heritage-a-qui-va-la-thune-avec-francois-ripart-notaire\/\" title=\"H\u00e9ritage : \u00e0 qui va la thune ? Avec Fran\u00e7ois Ripart, notaire\"><\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.thunepodcast.fr\/wp-content\/uploads\/bb-plugin\/cache\/THUNE-PODCAST-EPISODE-48-768x768-square-3308f3bef402696cb0bd3c9fea1e3a9b-.jpg\" alt=\"THUNE PODCAST EPISODE 48\" itemprop=\"image\" data-no-lazy=\"1\" title=\"THUNE PODCAST EPISODE 48\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t\t\t\t\t\t<h2 itemprop=\"headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tH\u00e9ritage : \u00e0 qui va la thune ? Avec Fran\u00e7ois Ripart, notaire\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n    Un notaire vous dit tout sur l&rsquo;h\u00e9ritage\n<br \/>\n\u00c9pisode #65\n\t\t<!-- .pp-content-posts -->\n\n","protected":false},"excerpt":{"rendered":"<p>\u00c9pisode # PLUS D&rsquo;\u00c9PISODES Tout plaquer et ouvrir son \u00ab\u00a0lieu\u00a0\u00bb : le business plan pour faire faillite ? Paye ta crise de middle-life \u00c9pisode #137 D&rsquo;argent et de sang&#8230;en vrai ! (\u00e9pisode 2\/3) Vous avez vu \u00ab\u00a0D&rsquo;argent et de sang\u00a0\u00bb ? \u00c9pisode #37 Ekhi : l&rsquo;argent fait son bonheur ! Le t\u00e9moignage d&rsquo;une fille d&rsquo;anar&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tpl-full-width.php","format":"standard","meta":{"footnotes":""},"categories":[25,9,6,8],"tags":[],"class_list":["post-2709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artistes","category-decryptage","category-millionnaires","category-travail"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/posts\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2709"}],"version-history":[{"count":3,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/posts\/2709\/revisions"}],"predecessor-version":[{"id":2713,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/posts\/2709\/revisions\/2713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/media\/3243"}],"wp:attachment":[{"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thunepodcast.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}